Under normal circumstances, classic thought would say that any startup competing with Google in one or more of its large array of services is more or less doomed to fail, because Google with its obvious power over the Internet and its ability to string the services together (hmmm, well atleast linking each of them together), would any day be able to attract more users than the small startup
But, no … not necessarily …
No. Don’t run, don’t hide. Be different. You can’t outdo Google by trying to match them point-by-point, but you don’t have to. There are other, better ways to fight. Compete differently
An excellent point being made by one of the 37 Signals folks. He goes on to add that Backpack launched their calendar and made it part of a paid service and amazingly enough the paid subscriptions to Backpack actually showed a growth
The problem plaguing many of these cool, AJAX’ified, Invite only, Beta for the forseeable future start-ups is that they folks dont have a revenue model … well, atleast none that can impress. Now, I for one, am not kicked about the prospect of monetising traffic using Google AdSense as a revenue model. What service would make money if its only way of making money is by sending users out of its site ! Beats me … and still there are a few out there who are planning to do this … god save them … for them, Kiko is just the beginning
Take the example of Flickr, these folks had a revenue model from day one and to me have everything that a Web 2.0 darling should have. Awesome community, user experience yadda yadda yadda and then on the other hand, take YouTube. Great community, features etc etc … yup - for sure. But, where’s the money going to come in from ? Apparently they spend 1 mn $ every month on Bandwidth … woo ! God save em ! I tell you now … watch out for the the next big eBay auction … and blame Google Video for that
Google does not render resistance futile - Signal vs. Noise (by 37signals)
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Opinion, Web 2.0
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