Archive

Archive for February, 2008

Y! BSOD !

February 17th, 2008

Looks like almost the entire world is puking at the thought of Microsoft taking over Yahoo!, for me funnily enough, I guess this is a good thing to happen to the ‘Intertoobes’ in general. About time Google had someone / thing to worry about

Via Amber Mac’s blog

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The evolution of Man - Mentos style

February 16th, 2008

This is one of the coolest ads I have chanced upon in recent times, an ad by Mentos taking their ‘Dimaag ki batti jala de’ theme forward uses the evolution of man thanks to a Mentos

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Brand Managing your Career

February 10th, 2008

Chanced upon a very interesting article on Fastcompany.com about how to treat your own career as a Brand manager treats his Brand in the physical world:

The tenets of Brand management as applied to managing careers :

Identifying key markets to understand where your skills and passions are transferable.

Market research to be tooled with the required skills to be competitive today and tomorrow and to identify market trends (or create them).

Build product/service solutions that add value and separate you from your perceived competition.

Pricing strategy to understand the value of your skills and results as well positioning for negotiations for your service offering.

Building brand awareness on and offline to be a known commodity and provider of value - sought after as an expert in your field.

The important point to note here is every Brand in the market stands for something which is its Positioning statement
Individuals, as they manage their careers also need a Positioning statement, and this must be derived out of what that individual values in life
The question we all need to ask ourselves is ‘What do you stand for ?
Is it Innovation ?, is it efficiency ?, is it Leadership ? etc

Brand Manager for Your Career | Fast Company

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6 tips for the Career Jungle

February 10th, 2008

I had the opportunity to spend time with students of IT, Computer Science & Mass Media from Kirti College, Dadar, Mumbai yesterday morning and share with them my tips on how to manage their careers

These folks are extremely raw and lack perspective on what awaits them in their life. Am sure there are thousands of others like these in colleges across India and I do hope that I can get to spend more time with them coaching them and preparing them better for their future. Afterall, the future of India lies in their hands

Here’s the 6 tips slide from my presentation to them

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Twittering the India Vs Australia Cricket match @ MCG

February 10th, 2008

Lazy Sunday morning, nothing else to do, what better to do that waste my time twittering the India Vs Australia Cricket game @ MCG

Join in & lets have some fun commenting the game together on twitter

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