Yahoo! PayPal – Checkout program launches
April 18th, 2007
Advertisers on Yahoo Search can now enable users to buy products using their PayPal account. The merchant listings would display a blue shopping cart icon on the Y! search results page. This very clearly is an attempt to combat the Google Checkout program which pretty much does the same thing, but the big downside of that is that users would have to provide their credit card data to another source (Google)
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