The Long Tail wags … & it wags hard
Among the concepts that have emerged in the recent past in the realm of Management & Marketing the one that I believe will have the largest impact on way Business is done is the concept of Long Tail
To put it simply, The Long Tail concept states that in a Brick & Mortar world, Distribution and Shelf space being limited commodities forced marketers to back a few small number of Hits which are mass market products pruchased by a large number of users, thus enabling a self-sustaining Economies of Scale based Production and Marketing strategy
However, with the proliferation of the Internet and the rise of E-Commerce giants such as Amazon and eBay as well as vertical stores such as iTunes, these players have managed to give those hitherto unknown and unstockable products which have a nichce market a very big chance of being discovered and sold, since these Virtual players are not constrained in the manner that their offline equivalents are
This is the Long tail of the market which has now got the chance to wag & wag it will hard
In essence, this is Say’s law in practise – “Supply creates its own Demand”
The original article by Chris Anderson in Wired
Via Emergic.org
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